Weight Loss and Emotional Eating Coaching

Focused on building consistency, strengthening follow-through, and reducing food noise.

Coaching with Jen

Jen Rives, MA, LMFT — depth-oriented therapist and weight loss & emotional eating coach. Learn more about her here → Jen

Weight loss coaching with Jen

Many women who seek out weight loss and emotional eating coaching feel stuck in a start over cycle. Our work together will focus on building consistency, strengthening follow-through, and reducing food noise — so you can create a more steady, sustainable way of eating and living.

If you’re tired of the “I’ll start Monday” energy, the last-supper swings, and losing momentum just when things begin to feel better — this work is designed to help that pattern actually change.

It’s not what you do occasionally that creates change
— it’s what you do consistently.

Why you keep starting over with food and weight—and what actually changes that

That cycle is exhausting.

Whether it shows up as emotional eating, overeating, or difficulty staying consistent, the underlying pattern is the same: losing momentum and then restarting.

This weight loss and emotional eating coaching is designed to interrupt that pattern at its source by helping you build:

  • more steady, predictable eating patterns

  • less mental back-and-forth around food

  • a strong sense of follow-through in daily habits

Not perfectly — but reliably.

Our thinking influences our behavior, and small shifts in both
can create meaningful change over time.

What makes this different

This is not another plan to follow for a few weeks.

This approach focuses on changing the pattern — especially for women stuck in cycles like all-or-nothing eating, losing weight and gaining it back, yo-yo dieting, or feeling “on track” and then completely off again.

Instead of focusing only on insight, we focus on implementation:

  • what actually happens during your day

  • where consistency breaks down

  • how to create structure that supports you instead of relying on willpower

The goal is not perfection.

The goal is consistency you can maintain, supported by intentional daily habits, accountability, and practical strategies that will keep you on track.

The work

In our work together, we focus on building a consistent, workable rhythm with eating, decision-making, and daily habits using principles from Cognitive Behavioral Therapy (CBT).

This work includes:

  • identifying where patterns begin to shift or unravel

  • creating simple, repeatable structures for meals and routines

  • responding effectively to sabotaging thoughts

  • reducing food noise and decision fatigue

  • strengthening follow-through in realistic ways

  • building accountability without shame

Over time, this leads to a sustainable approach to weight management, a reduction of  emotional eating, feeling in control around food, and no longer being pulled into constant cycles of starting over— without extreme dieting, constant resets, or reliance on medication.

Who this is for (weight loss & emotional eating coaching support)

This work tends to be a good fit for women who:

  • start with strong intentions, then lose momentum

  • feel stuck in emotional eating or overeating patterns

  • are searching for weight loss coaching but don’t want another diet approach

  • think about food, cravings, or “should I / shouldn’t I” decisions frequently

  • lose weight, then gain it back again (yo-yo dieting patterns)

  • want structure and support without something rigid or extreme

This not a good fit for those needing support for moderate to severe depression or anxiety, where a therapy-based approach would be more appropriate.

Structure & support

This work is more active and structured than traditional therapy.

It has a unique emphasis on:

  • clear goals and direction

  • concrete, realistic next steps

  • ongoing accountability

  • adjusting quickly when something isn’t working

You won’t be left trying to figure this out on your own. Between sessions, support is provided through daily structured accountability—either through a coaching dyad or by working with an accountability partner in your own life.

Non-medication approach

For some women, this is an alternative to medication-based approaches such as Ozempic or Wegovy.

Whether you’re not interested in medication, have had a negative experience, or want a more behaviorally grounded path, this work focuses on:

  • building sustainable habits

  • reducing food noise

  • creating consistency without medication

IMPORTANT NOTE

Coaching is not therapy and is not a substitute for therapy when deeper emotional or mental health support is needed.

If you reach out, we can talk together about whether coaching or therapy would be the better fit.

Format options

Depending on fit and availability, coaching may be offered as:

  • individual coaching
  • coaching dyads or triads (2-3 people working together)
  • weekly or every other week sessions

Sessions are focused on strategy, pattern work, and adjustment. Individual coaching does not include ongoing between-session support. Accountability between sessions is built into the coaching dyad or triad format, or by working with an accountability partner of your choice in your own life.

We can determine the best format during consultation.

Fee information is available here → Fees

A Different Approach to Weight Loss & Emotional Eating

If you’re tired of starting over and losing momentum, this work offers a more steady, supported path forward.

You don’t need another plan to follow perfectly.
You need a way to stay consistent — even when motivation fluctuates.

This is a space to build that.

Start Coaching with Jen

Looking for therapy instead?

If you’re wanting to explore the emotional, relational, or deeper patterns connected to eating, you can Learn more about Emotional Eating Therapy

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